About our brand

We love our Sonicare toothbrushes — the deep clean, the ease, and the way they truly support oral health.

But brushing with microplastics, synthetic dyes, and tossing more plastic into the trash every few months? That never felt right.

So we created something better.

Our brush heads are made with natural boar bristles and sustainable bamboo — no plastic, no toxins, no compromises. Boar bristles are naturally antimicrobial, gentle on gums, and polish your teeth without harming enamel or disrupting your oral microbiome.

We believe healing — for both our bodies and the planet — begins with simplicity.

Natural materials. Intentional choices. Aligned with life, rooted in the soil.